An easy guide to writing case studies which showcase your expertise.

How I love a good case study! Done right, a well written case study will not just give an example of how you help people but educate as to why you’re the logical choice for them.

Most people in business readily understand this but struggle to put their thoughts into writing. Professionals in practice are particularly prone to writer’s block, mistakenly hoping that the quality of their work will sell itself.

The good news is that I have created a failsafe structure which will enable you to quickly produce quality case studies which showcase your abilities. Called “Scott’s Magic Four Paragraph Formula”, it has been used to good effect in businesses all around Australia. In fact, you’ll find some good examples of the Magic Formula by clicking on the “Case Studies” tab on this website.

Here’s how it works

• Paragraph 1. This was the dilemma of the client who came to you for assistance
• Paragraph 2. This is what you did to help the client
• Paragraph 3. As a result of the work you did in Paragraph 2, these are the benefits the client is experiencing
• Paragraph 4. Some brief words of appreciation from the client for your good work
• Heading and subheading. With the article written, it now needs a thought provoking headline to attract readers’ attention
• All up, aim to express the above concisely, so that even after including an illustration or photo, it fits onto a single page of A4.

Putting this into practice

There are two ways to produce quality written case studies, to use on your website and in other parts of your marketing.

1. Use the formula and write these yourself. For an excellent example of my clients who have done exactly this, check out the case studies on the Saywells Chartered Accountant website.
2. Engage me to write them for you, by following this simple process –

(a) Think of some clients that you’ve really helped
(b) Arrange a 15 minute phone or Zoom call with me to discuss
(c) I write the case study for you
(d) You find an appropriate illustration to accompany the case study – perhaps a photo of you with the client
(e) You ask your web person to load it up on your website

Contact me

Please feel free to reach out for assistance with client case studies and development of other material for your website. I love doing this and would be happy to hear from you.